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Improving Internal Communications

Mark Miller Subaru is the leading Subaru dealership in Utah with multiple locations. Mark Miller was looking to improve customer education and employee communication within their dealerships. It was very important to Mark Miller that the signage was easy to integrate without disrupting their existing internal operations. This study demonstrates why Mark Miller uses Stream Signage and how it has improved communications across their dealerships.

 

How Mark Miller Uses Stream Signage

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Mark Miller is an industry leader in being energy efficient. Executives at Mark Miller wanted to extend that message to all their customers, as well as all the benefits of using a forward-thinking dealership like theirs. Additionally, Mark Miller wanted interactive solutions to maximize efficiency in lead generation at trade shows they attend.

HTML5 Webpage Touch Screen

Mark Miller Subaru shows real-time information about how much energy they save with a Solar System initiative they launched. The custom site is displayed on one of Stream’s Multi-Touch interactive screens.

Customers can touch and interact with the brand information increasing branding and awareness.

Data Collection Touch Screen

Mark Miller Subaru wanted to increase the amount of leads they were getting at trade shows and events. With Stream’s Lead Gen Solution, Mark Miller was able to collect real-time leads integrated directly into their existing CRM. This allows Mark Miller to close leads and deliver digital brochures to customers without having to have a representative present.

Appointment Board & Corporate Messaging

Mark Miller Subaru wanted to deploy an easy-to-understand display for customers to see their name and service appointment time as they entered the building. This display drastically improves the efficiency of the Service Area. Customers are also hit with messaging about initiatives the dealership is involved in throughout the community.

Digital Menu

Mark Miller Subaru provides their customers with a Cafe for waiting customers. By deploying Stream’s Digital Menu solution, Mark Miller has seen an increase in food sales and brand awareness stemming directly from the food images and videos displayed in the cafe.

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This Post Has One Comment

  1. Great to know about the digital dealership in digital advertising trends.
    Thanks for writing informative blog.

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