American Burgers Digital Drive Thru Menu
American Burgers is a local brand in Utah with three locations to serve. They provide a wide variety of food but, primarily focus on burgers and shakes. With a new location opening in Utah, American Burgers was looking to increase their average ticket with the Digital Drive-Thru Menu System. It was very important to the owners that the digital drive-thru menu was easy to operate without disrupting their existing operation. This case study is on why American Burgers uses Stream and how it has improved overall sales and customer ordering time.
How American Burgers Utilizes Digital Signage
American Burgers is an industry leader in Utah. Mary and Angelo, the owners, wanted to improve their image to all their customers. Additionally, American Burgers wanted a Digital Drive-Thru Menu System to maximize efficiency in ordering time. Thus, the goal was to increase their average ticket and ordering time with the Drive-Thru Menu.
The integration of a Digital Drive-Thru System successfully increased revenue and speed of service without changing their operation. In addition, they placed more Digital Menu Boards inside the store conveying the same add-on sales and dessert promotions.
Up-Selling via The Digital Drive-Thru
American Burger’s primary goal was to increase add-on sales via the Digital Drive-Thru Menu. In doing so, Stream implemented a marketing campaign that sold the sizzle and not the steak. When designing ads for American Burgers, Stream took a deep look at their most profitable and popular burgers, sides, and shakes. Once Stream dissected their entire menu, a plan was put in motion for tantalizing imagery to make their customers salivate while ordering. Stream was very particular in where and when to display these add-on promotions.
Return On Investment
Ultimately, with the Digital Drive-Thru Menus and Digital Menu Boards in place and having it sync with their Point of Sale system, Stream was able to successfully increase their Average Ticket by a $1.25. That doesn’t sound like a lot but, that is an increase of 8.5% of their previous average ticket. This data was retrieved after looking at 6 months of sales data after installation. Moreover, Stream decreased the ordering time in the drive-thru lane by connecting the Order Confirmation screen with the Digital Drive-Thru Menu.
