Boost Restaurant Sales with Digital Menu Signage

Attracting new customers and increasing sales revenue is at the top of the list for any restaurant owner. That’s easier said than done. Luckily, there are ways in which restaurant owners can make their brand stand out, attract more customers and increase their sales. Below are some of the ways in which restaurants can boost their sales with the effective use of digital menu signage. 

Maintaining the Brand

At the forefront of any restaurant owner’s business strategy is to maintain the brand name. This is crucial since the name of a restaurant can get easily tarnished if they take their eyes off the details. Every time a restaurant’s employee forgets to rotate the breakfast, lunch or dinner menu you risk hurting your business. That’s because not sweating the small stuff means that you are going to hurt the customer’s experience which will, in turn, has a negative impact on your brand. This is a common problem for restaurants that are still working with print banners and chalkboard menus. On the other hand, digital signage provides a way for restaurants to easily update their daily menu without any hassle, making sure that your customers are always aware of their options when selecting from a menu. 

Displaying Special Items on the Menus

Digital Menu Signage offers a unique way for restaurants to display special offers and premium items on the menus that would otherwise be ignored by the customer. Rather than using printed banners and chalkboards, digital menu signage makes it possible for restaurants to promote multiple items. This attracts more customers and leads to an increase in sales.

Digital Menu Signage showing Special Items on Menu that rotate.

Show Combo Upgrades

Another way in which restaurants can increase sales is to display combo upgrades on digital signage. All too often, restaurants do not focus on promoting their combos other than social media posts. But all your customers are not going to be online. Digital menu signage can be used as an effective way of attracting customers who are about to place orders in your restaurant. Rather than using plain photos like a PowerPoint slideshow, restaurants can use attractive images and videos to entice the customers into getting combo upgrades. By displaying combo upgrades, you can also reduce wait times in restaurants since your customers will know their options before they reach the counter. In this way, the use of digital signage can streamline the process of ordering in restaurants, while also leading to an enhanced customer experience.

Learn More about Digital Menu Design

2-for-1 Promos

Successful restaurant promotions play a big part in increasing sales and revenue. The 2-for-1 deals are really popular and one of the most used offers by large and small restaurants. Since we are moving towards a paperless world, as the card-filled wallets of your customers will indicate, using digital signage is an attractive and cost-effective way of using 2-for-1 promos in restaurants. Promos of deals and special offers have long been the preferred way for restaurants to attract new customers. It not only leads to an improved customer experience, but improved sales as well, making it a viable option for large and small restaurants.

Digital Menu Signage Promotions

Sources:

  1. The Importance of Multichannel Retail Report by Econsultancy
  2. Samsung UK Retail Digital Signage Survey
  3. Arbiton Digital Place-Based Video Study 2010
  4. Business Insider: The Beacons Report
  5. InfoTrends

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