Print ads can be extremely expensive and provide you with little-to-no success data or success metrics. There are many more efficient ways to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Here’s what they had to say:
1. Facebook Advertising
“We tried print ads and banner ads, but for our money Facebook Ads provide us with the most focused consumers,” explained Chris Knollmeyer, Web manager for Carolina Rustica. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”
To find out more about how to advertise on Social Media CLICK HERE
2. Invest In Strategic Google Adwords
“Google AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained Andrew Riker an SEO specialist. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.”
Riker adds that you don’t have to spend a lot of money to get a lot of traffic. “A small daily budget—$10-$20/day—can provide you with a large amount of traffic and in turn qualified leads, as long as the ad is relevant,” he said.
For help getting started with Adwords, CLICK HERE
3. Start Blogs & Email Lists
Another great way to advertise your business is to “submit articles on topics your customers may be interested in to reputable websites, such as Ezinearticles.com, Articlesbase.com, orTheFreeLibrary.com,” said Matthew Kostanecki, a marketing specialist at Archon Systems.