NOW, MORE THAN EVER, PEOPLE WANT TO BE CONNECTED TO THE INTERNET ANYWHERE, ANYTIME, AND IN EVERY PLACE.
Today, nearly 90% of all people in the United States have internet access – and a huge proportion of these people use tablets, smart phones, and other mobile devices to get online while away from their homes or offices. The convenience of having wireless internet access (also known as “WiFi”) in your café, car dealership, hotel, or other business will attract more customers and clients, increase sales, and rocket your company into the 21st century.
More and more businesses are recognizing this as an opportunity to provide specialized services, increase guest satisfaction, and engage with customers on a personalized level. A personalized WiFi connection for your business can open doors to incredible new avenues of advertisement and customer engagement, while providing you vital demographic information.
But this does come with some potential pitfalls. While the internet provides nearly unlimited access to the world’s knowledge and entertainment, there are many websites you don’t want your guests connecting to while using your WiFi. As a business owner, you are legally responsible for any website or service accessed while using your connection. Ideally, a business owner must monitor every single customer who uses their WiFi.
But it is impossible to do so personally while running a successful business, especially while still respecting guest privacy.
HOW CAN YOU TAKE CONTROL OF YOUR BUSINESS’S WIFI IN ORDER TO MAXIMIZE PROFITS, ENGAGE WITH CUSTOMERS, AND PROTECT YOUR BUSINESS FROM BEING CONNECTED WITH ILLEGAL WEBSITES?
Piato Digital Marketing has your solution. With our specialized Business WiFi, you can control who connects to your WiFi and what they are able to access while patronizing your business. Using our services, your guests can access your WiFi by logging in with their email address or connecting to a social media website like Facebook or Google.
Customers must consent to using their identifying information in order to access the internet at your business. This way, every customer who uses your connection is known – almost entirely eliminating the potential for illegal activity, keeping your WiFi safe!
Not only will this make hosting WiFi for your customers and guests safer, it will provide you unprecedented access to important demographic data. Because guests use their information, you will be provided with an automatically generated email database – this can be used to communicate with guests directly, or to learn more about the type of people who frequent your store. You’ll be able to pinpoint which customers are new and which are returning, compare data across multiple store locations, and export data to home or associate offices. This increases customer interaction on social media and shows customers you can engage with them both inside and outside your place of business.
Combine this data with your own data from social media, and you have a powerful new way of maximizing every benefit!
Plus, we’ll provide you with design tools to fully customize your customers’ internet experience.
You can use your own logos, home pages, and restrict access to certain websites. Imagine giving your customers internet access while also advertising upcoming specials and events with specialized web pages! Piato can provide you with the simple, sleek solution you need to providing safe, attractive internet access to everyone who frequents your place of business.
Can you see some other creative uses for business WiFi? Have any questions? Feel free to comment below!