BOAT DEALERSHIP: CASE STUDY

BOAT DEALERSHIP: CASE STUDY

Employee Sales Tools

Improving Brand & Sales

Marine Products is the one of the nations highest selling boat dealerships.   With an uncontested reputation, Marine Products was looking to improve customer education and employee sales tools within & outside their dealership. It was very important to the owner that the signage was easy to operate without disrupting their existing sales operation. This study is on why Marine Products uses Stream and how it has improved communications across their dealership and trade shows.

HOW MARINE PRODUCTS USES STREAM

Marine Products is an industry leader in boat sales. Randy, the owner, wanted to extend that message to all their customers, as well as all the benefits of using a forward-thinking dealership like theirs. Additionally, Marine Products wanted interactive solutions to maximize efficiency in lead generation at trade shows they attend. The goal was to maximize the trade show space with an Interactive kiosk. By offering their customers and salesmen a Used Inventory button, the kiosk then enabled them to provide all inventory information to the customer regardless of their budget.

IN-STORE PROMOTIONS

When Marine Products doesn’t have a trade show, they use the kiosk as an opportunity to offer a stress-free sales approach. Customers can go through a self-serve education process. Marine Products utilizes the screen as a sales tool to aide the sales staff. Every year when the latest and greatest boat models come out, employees can easily change photos, videos, links, and more.

RETURN ON INVESTMENT

With the new Interactive Kiosks in place, Marine Products have increased their Used Boat Sales and over 100+ Trees worth of Paper.  Increasing their overall bottom line at Trade Shows by 8%.

The interactive screens have improved our used boat sales significantly. The kiosk is far better than printing hundreds of sheets to show customers what’s in our used inventory.

— Randy, Marine Products Owner

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TABLET

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