3 WAYS TO INCREASE YOUR BRAND FOLLOWING

About Branding

Most small businesses don’t know the first thing about branding. And for good reason. They have crafted a product or idea that is so good, people want it. But branding is uber-important to gaining new customers and keeping them.

Here are 3 ways to increase your brand following:

Advertise

Consumers may not know to follow your company until directed to your social media pages. Include your social media information at the bottom of customer receipts, on businesses cards or as part of employee email signatures. Signs inside your business encouraging shoppers to follow your brand and information on the business website are also helpful.

 

Check out some of Piato’s Social Media Advertising Solutions

 

Offer Incentives

Give consumers a reason why they should follow your brand – perhaps free products and services, discounts or insider information. For example, site visitors could be given a coupon once they “like” your company Facebook page. Another option is to create contests, such as coming up with the best slogan for the company or the best picture-of-the-day relevant to the brand, and the winner receives a free item from your business. Promotions and deals that are exclusively offered on your social media pages or the opportunity to buy a product before it is available to the public also boost fan numbers.

 

Provide Useful Information

Pique the interest of your consumers by offering compelling and useful information. According to Adroit Digital, 75 percent of Americans who use the Internet said product information found on social media influences their shopping behavior and strengthens loyalty to the brand. So produce helpful content about your brand as well as interesting material relevant to your target audience.

Add a comment

*Please complete all fields correctly

Related Blogs

Digital Signage - 4 Reasons why your business gets more customers.
Posted by Nectarios Karahalios | September 19, 2019
Digital Signage – Why Your Business Gets More Customers
4 Reasons Why Digital Signage Gets Your Business More Customers Every restaurant owner is constantly on the lookout for new and more effective ways to promote their business to their...
Electronic Menu Boards - 3 Things you must know about R.O.I..
Posted by Nectarios Karahalios | September 13, 2019
Electronic Menu Boards – 3 Things you must know about ROI
Electronic Menu Boards Restaurants always face challenges, whether it’s getting new customers or trying to keep up with the competition. The food industry is rapidly changing. Growing competition means that...
Social Media Affects Sports
Posted by Michael | November 1, 2017
HOW SOCIAL MEDIA AFFECTS SPORTS RECRUITING
Take a look at how Social Media has morphed pro-athletes and they way they are recruited. http://espn.go.com/college-football/recruiting/story/_/id/14646545/social-media-becomes-powerful-aide-dangerous-connection-recruiting
TABLET

Put mouth-watering
menu images in the
hands of your customers. Tablet menus allow customers to
interact with your food.

TEST US NOW
MONITOR

Display stunning menu
images to increase sales.
Change menu images
and pricing in seconds

TEST US NOW
DRIVE THRU

Display digital menu
photos and videos at
your drive-thru.
Educate your customers
on specials in the
most efficient
way possible

TEST US NOW