Most small businesses don’t know the first thing about branding. And for good reason. They have crafted a product or idea that is so good, people want it. But branding is uber-important to gaining new customers and keeping them.
Here are 3 ways to increase your brand following:
Consumers may not know to follow your company until directed to your social media pages. Include your social media information at the bottom of customer receipts, on businesses cards or as part of employee email signatures. Signs inside your business encouraging shoppers to follow your brand and information on the business website are also helpful.
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Give consumers a reason why they should follow your brand – perhaps free products and services, discounts or insider information. For example, site visitors could be given a coupon once they “like” your company Facebook page. Another option is to create contests, such as coming up with the best slogan for the company or the best picture-of-the-day relevant to the brand, and the winner receives a free item from your business. Promotions and deals that are exclusively offered on your social media pages or the opportunity to buy a product before it is available to the public also boost fan numbers.
Pique the interest of your consumers by offering compelling and useful information. According to Adroit Digital, 75 percent of Americans who use the Internet said product information found on social media influences their shopping behavior and strengthens loyalty to the brand. So produce helpful content about your brand as well as interesting material relevant to your target audience.